Bassetts Coleraine toast milestone anniversary

Staying on top of trends and a firm commitment to strong customer service; these are the greatest strengths of Bassetts Bathrooms’ Coleraine branch...

Bassetts, Northern Ireland’s largest bathroom, heating and tile company, is celebrating 25-years trading at its Coleraine branch.

The Cloyfin Road store has grown significantly over the years, doubling in size to showcase an expanding range of high-end bathroom and tile designs, alongside a broad range of plumbing and heating products.

The bathroom and tile showroom is a go-to destination for discerning homemakers in the surrounding area. It was designed to inspire customers and allow them to visualise complete bathroom settings in their homes, with dedicated bathroom and tile displays showcasing a full range of the latest styles and trends.

These displays are continuously refreshed to keep ahead of latest trends. In the age of social media, channels such as Pinterest offer customers tantalising visions of what their new bathroom could look like. This translates to a highly educated customer with a clear idea of what they are looking for.

The team at Bassetts Coleraine work tirelessly to ensure that their showroom reflects those shifts influenced by social media. Reflecting last year’s Scandinavian bathroom trend, the branch introduced displays stylishly showcasing the Scandi look.

The Coleraine showroom is one of two North West branches within Bassetts’ total network of 17 branches across Northern Ireland and is strongly supported by its technical team based at head office in Portadown. Locally-founded in 1982, the company, which is now part of the internationally renowned Saint-Gobain Group, has strengthened its operations significantly almost tripling in size over the last ten years.

Building relationships
Managing Director of Bassetts, Alan Wright, commented, “We are delighted to be marking 25 years of trading in Coleraine. The branch has grown significantly over those years, thanks to the team’s dedication to building good relationships with their plumbing and heating base, along with homeowner customers.

“Those relationships have been built on the acknowledgement of the extremely high standards of industry knowledge and experience that exists within our team. We have two members of our Coleraine staff who are also marking 25 years service this year: Branch Manager, Alistair Gillen and Davy Glendinning in Showroom Sales.”

The local Coleraine team is backed up by Bassetts’ head office technical staff who offer detailed support to trade customers and supply heating design plans to installers as well as plumbing and heating engineers.

“We continually strive to bring the best ranges and pride ourselves on our ability to meet the needs of our customers, including our many trade customers,” says Alan. “We are proud of the continued growth we have experienced in the province which is embodied in the success of our Coleraine branch.”

Bassetts is all encompassing and caters for every bathroom, plumbing and heating need, ranging from bathrooms, showers and tiles through to radiators and boilers. Its extensive branch network provides residential and trade customers with bathroom solutions from the leading local and international manufacturers. Forward thinking Alan added, “Despite the difficulties that many national retailers may be facing in the home improvement market, our bathroom, plumbing and heating business has gone from strength to strength. We believe this is down to our increasing investment into the company, as well as our unique approach and personalised service to both our trade and retail customers.

“We are committed to offering our trade customers an expanded range of options and to plug the gap in stylish and affordable heating and plumbing solutions for new builds.
“As we look to the year ahead, post-Covid-19, we plan to build on our product offering throughout our extensive branch network in Northern Ireland and continue this upwards growth trend.”

Bathroom planning made easy
The company has invested in cutting edge design technology with Bassetts Design Lab – a state-of-the-art bathroom planning service. It allows customers to work with a dedicated bathroom designer to create a bathroom plan. Customers are encouraged to bring along their inspiration from Pinterest, Houzz and Magazines. Using the Design Lab, the bathroom designer helps create the dream bathroom as a real plan. The service is free to all customers and is available throughout all 12 Bassetts showrooms across NI.

“We are proud of the continued growth we have experienced in the province which is embodied in the success of our Coleraine branch.”

COLERAINE BRANCH: 20a Cloyfin Road, Coleraine BT52 2NU
T: +44 (0)28 7034 4552
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Bassetts has branches in Bangor, Belfast, Clady, Coleraine, Downpatrick, Dungannon, Lisburn, L’Derry, Mallusk, Greencastle, Newry, Portadown, Omagh and Enniskillen.
For further information, telephone head office on 028 3833 9438.