Campaign showcases all the reasons why Ideal Heating is more than boilers

Ideal Heating has launched a campaign to celebrate the people, expertise and innovation behind its market-leading products. 

Since 1906, the name Ideal has been synonymous with boilers, with its products trusted to keep UK homes and businesses warm. Today, Ideal Heating is the UK’s number one boiler choice, both for homes and commercial buildings, with a growing range of industry-leading heating and hot water products, including innovative, new energy solutions.

More Than Boilers 

Now Ideal Heating has launched its More Than Boilers campaign, featuring the hashtag #morethanboilers, to celebrate the highly-skilled professionals, industry-leading product research and development, best-in-class training and dedicated support that lie behind the brand.

Mark Derbyshire, Managing Director (Domestic Products) at Groupe Atlantic UK and the Republic of Ireland, parent company of Ideal Heating, said, “Our More Than Boilers campaign is an opportunity to give our customers an insight into what lies behind our heating and hot water solutions, including the talented and dedicated people we have across all departments at Ideal Heating. It’s a celebration of all the reasons we are the UK’s Ideal heating choice!”

The campaign includes a video shared on the company’s social media channels featuring employees bringing the More Than Boilers story to life. From research and development to engineering, customer service and training, Ideal Heating team members share the campaign’s key messages: “We are dedicated support. We are experts. We are heating the future. We are best-in-class training. We are More Than Boilers.”


The campaign also highlights the wide range of solutions across the Ideal Heating portfolio and the innovations they are noted for. 

All of Ideal Heating’s domestic boilers, from the Logic Max and Vogue Max combi to the Logic+ Heat, are manufactured to be future-proof. From the moment they roll off the production line, they are ready to be converted from natural gas to a 20% hydrogen blend.

Meanwhile, Ideal Heating’s innovative range of heat pumps and Heat Interface Units (HIUs) provide low-carbon, efficient solutions for new-build homes, social housing and commercial premises.

With decades of experience in everything from product development and research to training and engineering, Ideal Heating’s customers can be sure they are in the best possible hands.

Ideal Heating’s expert customer service team offers support to installers and customers 364 days a year. They are supported by a network of over 150 service engineers, who respond rapidly to homes and businesses across the UK.

Ideal Heating invests £1m every year providing low-cost training to installers and has created a new National Training & Technology Centre, which specialises in low-carbon heating training and will help thousands of installers learn to install heat pumps.

The More Than Boilers campaign also celebrates Ideal Heating’s commitment to apprenticeships across the company and how these roles create a pipeline of talent for the business into the future.

To find out more about the campaign, visit

T: +44 (0)1482 498660