Introducing: the Mira Elite SE

Mira Showers showcased their newest product at the APHCI members only event...

L-R Sean Giffney, APHCI; Jason Doyle, Wayne Evans and Paul McGuire, Mira Showers and Crozier Deane, APHCI.

At the Louis Fitzgerald Hotel, Dublin on March 3, attendees at the APHCI members event were treated to an exclusive presentation on the brand-new Mira Elite SE, which is the first dual outlet, silent pumped electric shower in Ireland. Mira will be a supplier sponsor of the APHCI for 2020 and is pleased to be working with the organisation.

The APHCI kicked off the event with a review of its recent activity, with Chairman, Sean Giffney saying: “The APHCI personnel on the IRP Panel have been engaged in monthly meetings with the RGII on protecting installer interests, with the RGI fees and Certs consuming many hours of discussion.” In addition, he mentioned the new regulations that were coming down the tracks and congratulated Ken Lawrence on his election to the IRP Panel.

Paul McGuire, Associate Channel Manager – Installer Communications at Mira Showers commented on the success of the event: “Staying close to trade associations like the APHCI is critical for us as a manufacturer to provide solutions for installers and their customers. The event was a pleasure to attend and we were really pleased with the amount of interest from the APHCI members around the product, it’s new features and the best installation practice for pumped electric showers.”

Mira recognise how important it is to teach installers first about a product, as they are the most valuable and trusted source of information for the customer, so this event presented the perfect opportunity to do so and launch the fantastic new shower. At the event, 10 installers won a free Elite SE in a prize draw. The Elite model was first released in Ireland in 1994 and Mira have worked on its continual evolution and refinement to get to where it is today, with a new diverter mechanism has been designed specifically to work on electric showers and ensure no loss of pressure or temperature fluctuations when flow is diverted.

The product also features Mira’s unique Clean-flo™ filter technology which allows the filter to be removed without removing the cover from the shower. This includes a built-in isolator to isolate the water when the filter is removed from the housing using a coin. Elite SE dual range has been awarded the Quiet Mark and is so quiet (an incredible 54.2 Db) the pump cannot be heard when the water is running.


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