Creating a ‘memorable customer experience’ may have seemed like an ambitious goal when PTS decided to pull the plug on its former bathroom display area in Enniskillen, but the gleaming new showroom appears to have done just that.
Completely re-designed and refurbished, PTS Ireland’s new state-of-the-art showroom on the Sligo Road is a remarkable achievement.
“The feedback from manufacturers and customers has been incredibly positive,” said PTS Regional Sales Manager Barry Lowe. “That has been reflected in sales, which have increased since the showroom’s re-opening.”
Enniskillen is one of seven Plumbing Trade Supplies branches in Ireland. Time, however, does not stand still and the powers that be at PTS were acutely aware that their showroom in the west of the province was starting to show its age. With consistency in mind, it was decided that considerable investment was required to bring Enniskillen into line with the showroom at PTS’s headquarters on Belfast’s Grosvenor Road.
“The old showroom had just become dated,” Barry explained. “It did not provide the right customer experience, and in many ways, it also didn’t showcase the manufacturers in the same way as our Belfast showroom. That was recognised and the plans were set in place for a total refurbishment.”
The Enniskillen branch continued trading throughout the five-month upheaval, with Branch Manager Ronnie Pearson and his staff making light of the less than ideal conditions. Now, the high levels of customer service PTS prides itself on are matched by a top- level display area.
“A lot of thought went into the layout of the new showroom,” added Barry. “As soon as the customer enters PTS Enniskillen, they will be greeted by smiling faces and a welcoming environment before being taken through the showroom. Customer experience and comfort was very important to us in the redesigning process and we are very pleased with the final result.”
As you would expect from PTS, all the major manufacturers are represented, all budgets catered for, and there is every style from the most contemporary to a more traditional look.
Enniskillen is, of course, part of the wider PTS network, and is supported by the Regional Distribution Centre, which means the company can ensure unrivalled levels of service.
Barry concluded: “We are absolutely delighted with the end result and I would like to thank our staff for once again going the extra mile to make this possible, and also the support of those manufacturers that helped out too. We do look forward to seeing our Enniskillen showroom prosper for many years to come.”