Dublin-based SONAS Bathrooms launched their first ever TV advert on Wednesday, June 24. The six-week campaign is airing to viewers on the SKY TV network. The company, who manufacture and supply bathroom product solutions for domestic and commercial applications, place a lot of emphasis on advertising and creating demand for their retail customer network across the island of Ireland.
“Creating demand is key to how we approach our sales and marketing strategy, and retailers have become accustomed to SONAS generating specifications with both trade and consumer audiences which are then back sold into the retailer,” says Richard Sloan, Managing Director at SONAS Bathrooms. “Our customers are very supportive of our efforts to grow brand awareness as they see the results in additional sales with SONAS products,” added Richard.
The company is well recognised among trade audiences and have built their business on a solid reputation for service and supply. It is a regular exhibitor at Ideal Homes and now Selfbuild, and the brand is growing awareness among consumers through its active engagement with social media, digital and print advertising.
“When COVID hit and the business had to temporarily close operations during the government restrictions, our marketing team had some time and space to consider new ideas and opportunities,” says Richard. “As a leader in the market, we chose to increase our marketing efforts when things got tougher rather than pulling it back, which goes against some conventional thinking,” he added.
SONAS operate a 4,000sq ft product showroom display at their HQ in Dublin, where visitors can view the entire product range available. For those who cannot visit the physical premises they can book an online video consultation or make use of a live video call product demonstration with one of the company’s in-house product advisors.
“The purpose of the advert is to tell consumers about the help and advice that SONAS can provide to them throughout their bathroom planning and product selection process, with the added benefit that our products can be purchased from a local retailer close to their own community,” says Richard.